Christianity Today just came out with a new article that outlines how a good segment of the Christian media market are people who don’t go even go to or have never stepped inside a church, according to a new study by Lifeway Research.
About 31 percent of those who watch Christian programs are unchurched — higher that the 22 percent of weekly churchgoers! 28% percent of the unchurched read Christian books, compared to 29 percent of those who attend church regularly.
The unchurched were more likely (26 percent) than churchgoers (11 percent) to listen to Christian podcasts and nearly as likely (26 percent) to listen to Christian radio as churchgoers (27 percent.)
Christianity Today has the full story: http://bit.ly/1AcwLsd